Transparent by default

What if you can read every email from the founders? Watch a recording of the monthly investor meeting? Or access all financials and meeting summaries? At Duna, this is our operating system. Transparency shapes how we build and grow our company.

Every email is archived and searchable. Financial projections sit in shared documents. Salary frameworks are openly debated. Meetings are recorded with summaries automatically posted in Slack. And on top of the entire dataset runs an LLM to leverage all our data to make better future decisions.

Our vision

Most organisations need a deliberate decision to publicly share information. At Duna, it works the other way around: information is default public, not default confidential. So, if there’s no clear reason to hide it, we share it.

Duna is a remote-first company. In our distributed model, transparency is foundational. When critical information is guarded by senior leaders or managers, this creates a knowledge gap (information asymmetry) that stifles initiative, collaboration and innovation. Equal access to information is a crucial ingredient for successful, decentralised decision-making.

What this looks like in practice

💌 Everyone can see (almost) every email

All emails get BCC’d to an internal archive that is searchable by anyone on the team. Whether it’s conversations with our customers or investors, the full context is available. Even the inboxes of our founders are open. We use inbox filters to manage the noise, but the detail is always available.

🎥 Meetings are recorded and shared

We record, transcribe and summarise all meetings - from weekly standups to our monthly calls with Index Ventures, one of the world’s highest-ranked investors. Sales conversations with product insights are automatically shared with the (engineering) team. Internal meeting notes are automatically posted to Slack.

Slack is our shared workspace

Slack serves as our virtual open office. All work-related conversations happen in public channels. Even 1:1 work discussions happen in #public-DM, where anyone can “lurk” and jump in to contribute. We believe that we all benefit from curious questions, which is why we ask them in the open.

📂 Knowledge is stored in shared folders

All company documents can be found in our shared Google Drive or Notion, whether it’s strategy docs, project updates or investor decks. Access is open by default, not upon request. Our central knowledge base ensures that if a document exists, you can find it.

Compensation and levels are open

Everyone at Duna knows everyone’s level - and what that means for their salary and equity. Our transparent compensation framework forces us to be fair and consistent. When a new colleague joins, we collectively discuss the levelling. There are no discussions or custom negotiations in dark and dusty HR corners. Equal work, equal dinero.

💰 All financials are visible

We don’t hide our revenue projections, financial models, and cash position from the people who are building this company day-to-day. Our cap table is accessible, and every team member can see which investor holds what equity. The guiding principle is simple: if the founders know it, so do you.

🔐 Transparent by default, but not reckless

There are still boundaries. Certain categories of information remain private, such as recruiting data, HR dossiers (feedback, issues, additional equity talent grants, etc), and Personal Identifiable Information.

🌱 Open access ≠ open interference

Being able to access everything, does not give you a right to micro manage others (something we don’t do) or randomly derail conversations (you might not have all the context). It does give you a right to lurk-and-learn, provide constructive input, ask clarifying questions, or give nice compliments (always welcome!).

The value of Transparency

In a remote-first world, transparency is like glue. It holds everything together. Here’s what it brings us:

👑 Leadership

At Duna, we don’t believe in traditional hierarchies. We expect everyone to act as an owner and be a leader - no matter their role. Access to all information unleashes ownership and entrepreneurship.

🤝 Collaboration

Teams execute faster and stay easier aligned. No matter where or when you work, all information is findable.

🌳 Equality

We create a level playing field amongst everyone - from intern to principal engineer. Everyone can contribute in writing.

🎓 Learning

Everyone can follow their natural curiosity. Are you a backend engineer interested in finance? Follow the #investor and #finance channels.

🥇 User obsession

By recording all sales and customers calls, we bring the voice of our customer into the company.

💹 Innovation

With LLM’s running on our entire dataset -from Slack threads to meeting transcripts- we leverage all our historic data to make better future decisions. We see this as a huge competitive (and compounding) advantage.

Embracing Transparency

The idea of someone scrolling through your email threads or reading your 1:1 work conversation can feel very awkward at the start. But over time, that initial feeling of discomfort fades, and is replaced by a culture where trust is built in.

So yes, it can feel a bit weird at first. But so did remote work, or Slack or wearing Crocs in public. We now can’t imagine doing it any other way.